Thursday, April 29, 2010

Type Portraits

This project did not turn out the way I thought it was going to. When the project was first assigned I thought the shape portrait would be the easiest, the line would be a little harder and I was going to hate the value. As it turned out, the shape portrait actually gave me the most problems. The line portrait went pretty much the way I expected it to. For the value portrait, I had trouble getting started, but once I figured out what I was doing, it was pretty easy and turned out to be my favorite of the three.

For the shape portrait, I chose a picture of me from last Christmas at my dad's. If I had known I was going to look like a mutant, I probably would have chosen a different picture. For the line portrait, I chose a picture of me on stage with my band. For the text, I chose the lyrics to the song "Sober" by Tool because that is the song I am playing in the picture. For the value, I chose a picture of me on my laptop with my dog looking over my shoulder. I used Steve Jobs' keynote speech from when he introduced the iPhone for this photo because it has my Macbook Pro in it and the introduction of the iPhone is when I officially became a Mac fan.







Monday, April 19, 2010

BCAF Logo

For our logo design, we wanted something that would represent not only Forks Township’s rich agricultural history but also the industrial growth of the area. We feel that the leaves in our design accomplish exactly that as well as represent the growth of the community as a whole. The logo design can also represent the need for local businesses to begin thinking green and start to decrease their carbon footprint. We chose a light green to give the feel of spring, the season of growth. Then we chose an orange that would not only complement the green but also be strong enough to stand on it’s own when used for text. Finally, we added a thick underline to tie the whole logo together.
Overall, we believe our logo is successful because it is simple and recognizable. In addition to working in both color and black and white, the logo stands out equally well on a light or dark background.